The value of MSP Minute:

• Your solution to information overload in the channel

• Gives busy MSP professionals time back

• Provides valuable insights for MSPs

• MSP decision-makers prefer doing their own research about vendors and not talking to salespeople

Introducing MSP Minute: What matters to MSPs. In one minute

You can expect my minute summary of what is going on in the MSP industry and then more details below in this newsletter. Just like in this piece.

Information Overload in the Channel

Ever been to an MSP conference? You will notice the room(s) filled with vendors all fighting for the attention of MSPs. And they always want to set up a next meeting.

This happens to MSPs' inboxes and cell phones every day. On a weekly basis, another vendor raises a round of funding and hires more salespeople to solicit MSPs.

MSP Minute allows MSPs to know relevant vendor news quickly so they know the vendors they want to reply back to.

Time Constraints of MSP Professionals

MSPs deal with their client’s needs and wants every day. There are no off days. Taking time off leads to a list of issues to tackle when you get back.

Now add keeping up with the MSP industry to that. It is too much. MSPs are so busy that they can’t spend time keeping up with news and trends.

MSP Minute was designed to give you the relevant headlines of the industry in one minute.

Valuable Insights for MSPs

MSPs tend to rely on their peers for advice about what vendors to use. No wonder. There are so many vendors now that an individual MSP can’t evaluate them all.

MSPs also rely on their peers for feedback on their business practices. Because MSPs have so many choices with how to structure their pricing, terms, and internal culture, feedback is critical.

MSP Minute gives MSPs insights into the market in regard to vendors and business practices.

Preference for Self-Driven Research

MSPs don’t want to be sold to. They want to do their own research and then talk to vendors to clarify items. This is part of a general trend in B2B sales where buyers increasingly desire to be autonomous.

MSP Minute acts as a starting point for you to dive deep into your own research on relevant MSP topics.